What's cyber security?

Computer security, cybersecurity or information technology security (IT security) is the security of computer systems in the theft of or damage to their own hardware, applications, or digital information, in addition to in the disruption or misdirection of their solutions they supply. The area is becoming more important because of greater reliance on computer technologies, the web and wireless system standards like Bluetooth and Wi-Fi, and as a result of development of "smart" devices, such as televisions, smartphones, and the numerous devices which constitute the"Internet of things". Due to its complexity, both regarding science and politics, cybersecurity can also be one of the significant challenges in the modern world.

What's cyber security?

Organizations face many threats to their data systems and information. Knowing all of the fundamental elements to cyber safety is the first step to fulfilling these threats.

Types of cyber security.

The reach of cyber protection is broad. The core regions are explained below, and some other fantastic cyber security plan must take all of them into consideration.

Critical infrastructure includes the cyber-physical systems which society is based on, for example, electricity grid, water purification, traffic lighting and hospitals. Plugging a power plant to the world wide web, as an instance, makes it vulnerable to cyber attacks. The solution for associations accountable for critical infrastructure would be to carry out due diligence to safeguard recognize the vulnerabilities and protect from them. Everyone else must evaluate the way an attack on critical infrastructure that they rely on could impact them and develop a contingency plan.
Critical infrastructure.
Critical infrastructure includes the cyber-physical systems which society is based on, for example, electricity grid, water purification, traffic lighting and hospitals. Plugging a power plant to the world wide web, as an instance, makes it vulnerable to cyber attacks. The solution for associations accountable for critical infrastructure would be to carry out due diligence to safeguard recognize the vulnerabilities and protect from them. Everyone else must evaluate the way an attack on critical infrastructure that they rely on could impact them and develop a contingency plan.
Network security guards against malicious intrusion in addition to malicious insiders. Ensuring network security frequently requires trade-offs. By way of instance, access controls like additional logins may be required, but slow down productivity. Tools used to track network safety create a great deal of information -- so much that legitimate alarms are often overlooked. To help better handle network security monitoring, safety teams are using machine learning how to flag abnormal traffic and alert to risks in real time.
Network security.
Network security guards against malicious intrusion in addition to malicious insiders. Ensuring network security frequently requires trade-offs. By way of instance, access controls like additional logins may be required, but slow down productivity. Tools used to track network safety create a great deal of information -- so much that legitimate alarms are often overlooked. To help better handle network security monitoring, safety teams are using machine learning how to flag abnormal traffic and alert to risks in real time.
The business's move to the cloud generates new safety challenges. By way of instance, 2017 has seen nearly weekly information breaches from badly configured cloud cases. Cloud suppliers are creating new safety tools to help business users secure their information, however, the bottom line remains: Moving into the cloud isn't a panacea for performing due diligence in regards to cyber security.
Cloud security.
The business's move to the cloud generates new safety challenges. By way of instance, 2017 has seen nearly weekly information breaches from badly configured cloud cases. Cloud suppliers are creating new safety tools to help business users secure their information, however, the bottom line remains: Moving into the cloud isn't a panacea for performing due diligence in regards to cyber security.
Application security (AppSec), especially web application security, has become the weakest technical point of attack, but few organizations adequately mitigate all the OWASP Top Ten web vulnerabilities. AppSec begins with secure coding practices, and should be augmented by fuzzing and penetration testing. Rapid application development and deployment to the cloud has seen the advent of DevOps as a new discipline. DevOps teams typically prioritize business needs over security, a focus that will likely change given the proliferation of threats.
Application security.
Application security (AppSec), especially web application security, has become the weakest technical point of attack, but few organizations adequately mitigate all the OWASP Top Ten web vulnerabilities. AppSec begins with secure coding practices, and should be augmented by fuzzing and penetration testing. Rapid application development and deployment to the cloud has seen the advent of DevOps as a new discipline. DevOps teams typically prioritize business needs over security, a focus that will likely change given the proliferation of threats.
IoT describes a huge array of crucial and non-critical cyber physiological systems, such as appliances, sensors, printers and safety cameras. IoT devices often ship in an insecure condition and give little to no security, posing risks to not just their customers, but also to other people online, since these devices frequently find themselves part of a botnet. This presents special security challenges for the home users and society.
Internet of things (IoT) security.
IoT describes a huge array of crucial and non-critical cyber physiological systems, such as appliances, sensors, printers and safety cameras. IoT devices often ship in an insecure condition and give little to no security, posing risks to not just their customers, but also to other people online, since these devices frequently find themselves part of a botnet. This presents special security challenges for the home users and society.

Website User Experience Optimization and Testing Methods and Tools

Website users have higher expectations now than ever before, and many companies find they must adopt new technologies to stay competitive in our digital world. Because of this, user experience testing and optimizing website user experience has become an increasingly important part of developing and maintaining a website or web application. This guide lists the ... Read more Website User Experience Optimization and Testing Methods and Tools

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Website users have higher expectations now than ever before, and many companies find they must adopt new technologies to stay competitive in our digital world. Because of this, user experience testing and optimizing website user experience has become an increasingly important part of developing and maintaining a website or web application. This guide lists the ... Read more Website User Experience Optimization and Testing Methods and Tools

The post Website User Experience Optimization and Testing Methods and Tools appeared first on Software Reviews, Opinions, and Tips - DNSstuff.

Website users have higher expectations now than ever before, and many companies find they must adopt new technologies to stay competitive in our digital world. Because of this, user experience testing and optimizing website user experience has become an increasingly important part of developing and maintaining a website or web application.

This guide lists the best website user experience testing methods to help your company strategically develop the optimal user experience. The most efficient and reliable way of implementing these user experience optimization tips is by using user experience testing tools like SolarWinds® Web Performance Monitor (WPM). WPM is one of the best user experience web testing tools on the market, helping you find and fix internal and external website and application performance issues quickly. A 30-day free trial is available.

    • The Importance of User Experience Web Testing and Optimization
    • What Is User Experience?
    • User Experience Testing Checklist
    • Choosing the Right User Experience Testing Tools

The Importance of User Experience Web Testing and Optimization

Since most consumers rely heavily on websites when deciding to make a purchase or enlist a company’s services, brands simply can’t afford to fall behind their competitors. An effectively optimized website user experience will help ensure you aren’t losing customers because of ineffective website design, and can help your company drive SEO, lead generation, and other critical attributes for the success of your business.

User experience optimization is informed by user experience testing. The right website user experience testing tools can help you identify why customers are currently being lost and inform how your website or web app can be improved upon, to boost retention and conversion rates. Website user experience optimization goes beyond site design, which can make detecting problematic areas challenging. User experience testing tools can be especially useful because they can assist you in identifying areas of your web application or website that are impacting user experience often without you even realizing it.

What Is User Experience?

When a user visits a website, their experience is determined by several factors determining whether the experience is satisfactory and directly impacting conversion rates. The most important of these factors is speed. If your web application or website fails to load quickly enough, your potential visitors will leave before they’ve even fully arrived. The speed of your website accounts for your visitor’s first impression, because it’s the first thing they experience.

Other key factors with an impact on user experience include:

  • Usefulness: Your content should answer the visitor’s questions and be thorough and original if possible.
  • Usability: Your website or web app should be easy to use and navigate.
  • Desirable: Your web design should reflect your brand and should create engagement.
  • Accessible: Your content should be discoverable and accessible to everyone.
  • Credible: Your content should convey a sense of authority and trustworthiness.

Thousands of components can affect overall success, ranging from the quality of images and load time to font size and the coherency of your site map. To understand which of these components could be impacting your user experience, it’s crucial to conduct comprehensive user experience web testing.

User Experience Testing Checklist

 

This user experience testing checklist covers the most important aspects contributing to user experience. This list also provides suggestions for which user experience testing methods you should be using to inform your optimization strategy for each of these factors.

user experience testing checklist

 

Website and Web App Design

Many companies budget a huge amount of money for marketing spend, in an attempt to generate as much traffic as possible to their site or application. However, if your visitors aren’t impressed by the website or app itself, this cost may be wasted. One of the most effective ways of reducing your bounce rate is by optimizing your landing page user experience, because the landing page is the visitor’s first impression of your site.

A key component of successful website and web app design is keeping loading time to an absolute minimum. According to some estimates, about half of mobile website visits are abandoned if the page takes upwards of three seconds to load. With many competitors able to provide the same information, visitors are unlikely to wait if your page is slow to load.

In addition to keeping page load times down, you can improve web design and user experience by establishing consistency across your site and avoiding unnecessary content. Simple and accessible sites are more likely to retain visitors and using the right amount of white space on your pages can help direct your visitors’ attention to important elements, like your call to action.

To test how effective your web design is, we recommend utilizing user experience testing tools with behavior analytics. Testing and analyzing user behavior can help you pinpoint when and why visitors decide to abandon your site or app. For example, you might find visitors never make it past the landing page, which may indicate your call-to-action needs to be more prominent or your content is lacking crucial information.

Call to Action

An optimized call to action can have a significant impact on your conversion rate, as one of the most direct and effective ways of encouraging your visitors to act. This action might be filling in a form, establishing contact, booking an appointment, or making a purchase.

When creating your call to action, pay attention to the details—it may surprise you how seemingly insignificant elements can have an impact on how successful your call to action is. For example, certain fonts and colors may be more eye-catching than others, ensuring your call to action doesn’t get lost among other content.

Testing your call to action is an iterative process. We recommend making changes to your call to action (i.e., location on the page, color, font) and tracking how this impacts the number of clicks you get. Many companies do this by creating multiple landing pages with different calls to action and testing all of them to see which performs best.

Cross-Channel Compatibility

Visitors may use multiple personal devices to access websites and web applications. This is likely to include a desktop, laptop, mobile phone, and tablet device. As such, your site should be optimized for all channels, particularly mobile. To ensure your content is optimized for all these options, make sure you test each channel separately. Mobile testing should involve checking load speeds and confirming images and content remain complete and navigation is uninterrupted.

Content

If your content isn’t engaging and informative or fails to capture your brand identity, visitors are unlikely to convert into paying customers. An effective way of testing your content is to monitor the popularity of all your pages to see which are performing best. If, for example, you have a blog post performing especially well, this will give you some insight into the type of content and information your visitors are looking for when they visit your site or application. Like optimizing your call to action, optimizing your content is an iterative process.

Choosing the Right User Experience Testing Tools

User experience optimization activities are only as effective as the testing that informs them. As many testing processes are iterative by nature, testing all the possible components of the user experience without the right tools can be challenging at best and impossible at worst.

For comprehensive user experience testing, SolarWinds WPM comes highly recommended. WPM is a reliable and scalable user experience testing tool offering complete performance monitoring, designed to give you detailed insight into how slow web services are affecting the user experience. WPM also features continuous synthetic transaction monitoring, detailed load time metrics, tab handling, and regular expression text matching capabilities. Solarwinds WPM features a responsive and user-friendly design, making it suitable for experienced and novice web developers alike.

wpm-detailed-metrics
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Getting Started

As this guide has demonstrated, optimizing user experience isn’t an exact science. Without the right testing tools, managing the multitude of factors contributing to your user experience all at once can be time-consuming and inexact. Fortunately, SolarWinds WPM can help businesses of all sizes optimize their websites and web applications, improving retention and conversion rates. You can access a 30-day free trial here.

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